East Boutique Story

“The East Boutique story began 30 years ago in the spare room of an apartment in Lagos, Nigeria. This is where I watched in awe as my mother retailed her curation of elegant and hand-crafted Indian ethnic wear to the ex pat community – bridging the gap between the East and the West.” – Ruchika Patel

East Boutique is, in essence, a product of nostalgia and an obsessive love for Indian fashion. It aims at providing seamless access to modern ethnic wear to the next generation of the South Asian diaspora – at the click of a button!

With East Boutique, I hope to bring to you:

Access: Transcending geographic barriers to bring you hand-crafted ethnic wear from small-batch labels across India.

Curation: Featuring only the most elegant collection of traditional and contemporary ethnic wear and accessories curated for the North American lifestyle.

Experience: Made-to-measure outfits with uncompromising product quality for every customer journey at East Boutique.

Responsibility: Mimicking the Farm-To-Table model, our Atelier-To-Closet model delivers each handcrafted outfit directly to you, supporting Indian artisans and promoting responsible fashion.

Come take a journey to the East without ever having to leave your comfy couch.

Ruchika Patel

*Ruchika is a software engineer with an MBA and has spent her entire career in management consulting, procurement and sourcing strategy.